Recruitment consultancies are facing new challenges to both their candidate attraction and B2B marketing.
Candidate behaviour is changing, with the rapid rise of recruitment aggregators such as Indeed, and changing search behaviour with the launch of Google for Jobs.
B2B marketing has become stale, with staffing firms typically occupying the same 'value territory' of experience, knowledge and customer service; a ubiquitous message delivered through tired content marketing, with no demonstrable ROI.
These conditions create opportunities for forward-thinking agencies to attract new candidates, establish a unique market position, and generate client leads.
We are a full-service digital marketing agency, and have three specific service areas for staffing firms:
B2B LEAD GENERATION
Our performance is judged using ROI from placement revenue.
PROGRAMMATIC CANDIDATE ADVERTISING
Advertise jobs on a cost-per-application or cost-per-placement basis.
SPECIALIST CANDIDATE ATTRACTION
A content-led approach to engaging with specialist candidates.