Creating video content might be more accessible to you and your business than you think. Earlier this week at The FIRM Conference in Manchester, we filmed and produced an event video in less than 1 day, all with the goal of proving that producing video doesn’t have to be time consuming or complicated.
This was filmed, edited and shown at the event in less than 7 hours by our video crew. It was so quick that we were able to premier it at the end of the day to all attendees before they had even left the building!
Here’s what we made:
Why Does Video Matter?
According to a report by HubSpot, over 50% of consumers want to see videos online from brands more than any other type of content.
This is reflected in the significantly higher engagement and conversion rates which is consistently delivered by video campaigns - LinkedIn reports that videos on their site are shared 20+ times more than other formats.
How can you use it?
An example of how you could use video is to showcase your company culture, helping potential candidates to be better informed about the working environment when they apply.
Maybe you could create a video which can be sent to candidates to thank them for applying and give an overview of the next stages of the application process.
Or you could use video in the job posting itself to improve conversion rates and help your company stand out.
There’s really no limit to the creative ways you can incorporate video into your recruitment strategy. Of course video will form only part of your content strategy and a great approach is to include a variety of different media to address the specific issues you’re trying to address.
We’re running a workshop later this month in London, where we will be showing how content marketing, including video, can be used to help you achieve your recruitment goals.
You will come away with practical tips and tools to take back to your organisation, apply your learnings, and enact real change.