Listen to these podcasts if you want to really understand programmatic advertising

Listen to these podcasts if you want to really understand programmatic advertising

January 26, 2021
Industry News

Who doesn’t love a podcast? Whether you’re listening at your desk, at the gym, or in the car, podcasts can be a great way to learn new things and get inspired.

If you’re trying to wrap your head around what programmatic advertising is, podcasts could be a great place to start.

Grab some headphones, make some coffee, turn up the volume, and tune into the programmatic podcasts:

Programmatic Advertising Explained

Recruiting Future with Matt Alder

“You can really optimise how your budget is spent against the specific job advert. Because it's learning all the time about past performance to predict future performance, you get in a lot more candidates for your money.”

This myth-busting episode is all about explaining the difference between the two types of programmatic advertising that exist. If you’re not sure what the difference is between recruitment programmatic and display programmatic, this episode is for you.

Programmatic 101: The Key to Solving a Variety of Recruitment Problems

HRO Today Educational Podcast Series

“Brining in programmatic advertising helps you rebalance, and make sure you get candidates on all of your jobs, not just some of them”

In this episode, Leah Daniels from Appcast discusses the role that programmatic advertising plays in the effort to re-staff and grow after the COVID-19 pandemic.

Programmatic Advertising for Job Ads

The Recruitment Marketing Podcast

“Any job board where you can buy a click or an application rather than a job credit, you can manage that programmatically to make it much more effective than if you were doing it manually”

Our very own Rob Prince joined Victoria on her podcast to discuss exactly what programmatic advertising is and how it’s changing the way recruitment agencies advertise on job boards.

The Programmatic Future of Job Boards

Recruiting Future with Matt Alder

“Programmatic has the potential to dramatically improve the return on investment that our customers get from their advertising”

Hear from TATech CEO Peter Weddle about his perspective on what the future holds for how we use job boards, as programmatic advertising continues to become more popular.

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