Aptitude Research just published a new report all about the state of programmatic job advertising in 2021.
The data included in this report strongly proves that the future of job board advertising is programmatic. Here are some of the most shocking facts about job advertising today and the difference that a programmatic approach can make.
Be sure to check out the full report 'The State of Programmatic Job Advertising'.
The need for a better advertising approach was highlighted by the fact that the average advertiser is currently wasting nearly half of their budget. This means that 40% of the money that they were spending wasn't generating results.
The research revealed that, of the organisations who have adopted a programmatic recruitment advertising approach, 57% are planning to increase their budgets.
One of the benefits of taking a programmatic approach is that it can be significantly faster to generate applications and place candidates into roles. 60% said that programmatic advertising sped up their time to hire.
It's well worth taking a read of the full 'State of Programmatic Job Advertising' report from Aptitude Research for a detailed breakdown of the findings, and what it means for the future of recruitment advertising.