Are you 100% sure the advertising deal you’ve signed off is the best it could be? You might be jumping head-first into a contract that’s wrong for your recruitment.
If you’ve been involved in negotiating job board advertising for your organisation, you’ll know how tricky it can be to get it right.
As a single buyer, it’s impossible to benchmark your contracts against the market. That’s where a media buying agency can ensure you’re getting a good deal:
Media buyers see a more complete picture of what is and isn’t a good deal, since we see different offers all the time.
For a recruitment agency or in-house recruiter negotiating independently, it’s impossible to compare your deal and know whether you’re getting the best on the market.
It’s like buying a new energy deal for your home - you’d feel more confident that you’re getting the best deal when you use a comparison site because you can see all the options side by side.
Your current contract is probably only scratching the surface. Job boards have literally hundreds of different advertising products on offer that you could be taking advantage of.
How many of these features are you able to access?
Media buyers know exactly what’s on offer and more importantly - which products actually deliver results.
As you know, thinking about your advertising doesn't stop once you've signed off a deal. Monitoring the performance of the advertising over the course of your contract is just as important.
A deal which may have seemed right when you agreed to it, might not be working for you a few months down the line.
Maybe you have unused credits or the demand for your recruitment has changed. The good news is that media buyers can help then too - even if you renewal date is still months away.
They can advise you on how to make the most of what you've signed up to, as well as helping you negotiate mid-contract adjustments or exchanges to make sure your advertising keeps working for you.
Media buying agencies make money in two ways. Charging the client fees, and benefiting from ‘agency commission’, which is where the media agency keeps a slice of the contract value.
It’s vital that your agency offers complete transparency about how they are making their money. If they are making their money solely from agency commission without sharing how this works, they may be incentivised to encourage you to spend as much money as possible.
There are literally thousands of different job boards out there. How certain can you be that you’re using the right ones? Different types all have their own pros and cons.
Media buyers negotiate across all these different types of contracts and know what works.
Book a 15-minute no-obligation call with our media buying specialists to see how we could help: