Rumours about Indeed switching off free (organic) traffic to recruitment consultancies are flying around. So, it’s important to start a conversation with your leadership team sooner rather than later.
Now’s the time to let them know the risks of relying on just a few sources of traffic. Make sure you show that a change to any of your traffic sources could have serious financial consequences. Especially when it comes to losing an organic traffic source.
This way, you can start to build a solid business case for diversifying your traffic sources.
But it’s not all bad news! It’s important to highlight the positive effects that an organic traffic switch-off could have on your business too.
It’s an opportunity to get ahead of competitors. Tap into sources of traffic that your competition isn’t using yet. This way, you have more chance of being seen by a range of different candidates.
Get more control over your candidate pipeline with paid traffic. Control the flow of job applications. You can switch off a paid advertisement once you’ve received the applications you need. This can reduce the workload created by unneeded applications.
You don’t want to get caught out, so take some time to plan your next steps and put together a business case to sell it internally.
How to write an awesome business case
Here are some key points you’ll want to include when building a business case for diversifying your advertising:
Use the key points to piece together your own business case. We’ve created this template to help get you started.